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  Pay-Per-Click Management  
 
 
  ClickReport Features

ClickReports pay-per-click software program is designed to optimize your sponsored ad budget and shed light on visitor traffic.


Monitor Your Pay-Per-Click Ads as ClickReport Records:

 Every pay-per-click (PPC) visitor IP address
 Tag value of traffic
 Referring website
 Search keywords used


ClickReport tracks:


 PPC visitors using cookies
 Geographic information for every PPC visitor


Monitor Your Landing Pages

 For up to 25 pages, ClickReport tracks data on all clicks
 Receive instant notification if a landing page becomes unavailable
 Learn landing page availability using ClickReport graphs


Reduce Click Fraud with Pop-In Warnings ClickReport enables you to:


 Let potential click fraud suspects know you are watching
 Control frequency and type of pop-in warnings
 Filter pop-in warnings based on referrer or tag


Stay on Top of Your PPC Provider Billing

 Comprehensive traffic and PPC charge reports show all website activity
 Easily reconcile actual charges with provider charges
 Instantly identify erroneous traffic statistics and billing mistakes


Use Reporting Features to Your Advantage Basic Reporting:

 Hit Report - Provides detailed visitor click information
 Daily E-Mails - Instantly warn you about potential click fraud


Advanced Reporting:


 Top Hitters – Graph those visitors abusing your PPC ads
 IP Addresses – Detailed visitor geographic information is outlined
 Traffic Stats – Graph your PPC traffic based on date, referrer, or tag
 Warnings Issued – Analyze pop-in warnings being displayed
 ROI – Review your keyword performance and return on investment
ClickReport allows you to customize reports based on date range, referrer, or tag.



Maximize Your Return on Investment


 Monitor the rate of return for each keyword phrase
 Define when a click results in a return


Take Charge with Custom E-Mail Alerts ClickReport provides notification when:


 Your landing page reaches a pre-defined traffic limit
 A specific visitor clicks on your ad a pre-defined number of times
 Your average traffic patterns suddenly change
 
 
 
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